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Demand for Organic Foods Soaring

by Rick Callahan  Associated Press  May 9, 2005
ZIONSVILLE, Indiana

Dairy cows munch lazily on a grassy hilltop overlooking Traders Point Creamery as 23-year-old Marc Murnane strides into the organic creamery's store in search of chocolate milk _ lots of it.

In short order, he loads 12 one-quart bottles, at $3.50 each, into a box bound for Chicago, where his girlfriend's father is among the growing number of Americans who've developed a taste for organic foods.

"He just loves the chocolate milk _ and it really is the best stuff I've ever had," Murnane says, describing the rich blend of sweet milk from grass-fed cows, organic sugar and cocoa.

The farm northwest of Indianapolis is part of a nationwide move to put organic foods in consumers' reach.

Nationwide, the market for organic foods has soared from $3.57 billion in 1997 to $10.38 billion in 2003, according to Organic Trade Association. The group predicts sales will reach $14.5 billion by the end of 2005 as Americans buy everything from radishes to beef grown without conventional pesticides and fertilizers, biotechnology, antibiotics or growth hormones.

Indiana was late to join the organic food movement, which arose in the 1960s in response to modern chemical farming, but the state is starting to make up lost ground, said Cissy Bowman, executive director of Indiana Certified Organic, LLC.

As the state's only government-approved organic certifier, she has given the stamp of approval to more than 50 Hoosier organic farms and expects that to double this year.

Herself an organic farmer, Bowman said the organic market has undergone incredible growth since she began raising organic vegetables 20 years ago on six acres near the Hendricks County town of Clayton.

"Any food you can think of, you can buy an organic version now. It's not just that bag of whole wheat flour on the store shelf anymore," she said.

Traders Point Creamery delivers to about 70 area stores, with weekly shipments to Chicago-area stores, but demand often outpaces supply, particularly during the winter and summer.

"The cows can't keep up. We sell pretty much everything we produce," said David Robb, the creamery's manager of business development.

Cathy Greene, an agricultural economist with the U.S. Department of Agriculture's Economic Research Service, said the retail market for organic foods continues to grow about 20 percent each year.


Source: Associated Press

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